The project is organized to produce and test with real customers all the ingredients necessary for the analysis, design and deployment of Social BPM solutions.

WebRatio Web Models s.r.l has been founded in October 2001 as a spin-off from the Politecnico di Milano University, operates in Europe (and recently Latin America) in the market of software tools and methodologies for Web based applications and Business Process Management solutions. Its founders have developed the WebML® language, recognised among the international ICT community as the first Domain Specific Language for visual modelling of Web/SOA applications. Its team has developed WebRatio®, a WebML based IDE for designing the applications, generating all the code for the JEE platforms. In 2010 WBM has developed WebRatio BPM, which features the best free BPMN editor for the Eclipse environment and an enterprise-class code generation technology for transforming BPMN specifications into JEE applications automatically. WBM also maintains a wide network of Italian, European and American Universities.
Enterprise Concept Enterprise Concept was established in November 2005 as a IT service provider specialized in process based Business Management Solutions. The company is experienced in working with clients, helping them understand, document and optimize their business processes and, also, assisting them to prepare their procedures for a full scale IT integration. In the context Enterprise Concept has developed two zones of certified expertise: business consulting (BPMN, BABOK, ITIL and Enterprise Architecture) and IT complex implementations (BPM, SOA).  During the last 5 years the company has become the leader of BPM solutions provider in Romania having also large scale experience in projects in Germany, Italy and Bulgaria. The innovative solutions promoted have imposed an important educational effort with the market players and extended collaborations with Universities. Lately, the company has approached Complex Event Processing solutions and process based CRMs. Enterprise Concept has relevant expertise in financial, banking, retail, telco and manufacturing verticals. Also, Enterprise Concept has extensive work on building communities of practice among the employees for the largest retailer in Romania. 
Homeria Homeria Open Solutions S.L. is a spin-off arisen within the QUERCUS Software Engineering Group from the Universidad de Extremadura (Spain). It was born in 2008 and its activity is focused on Web Engineering. Homeria has developed RUX-Tool, a tool that allows the design of Web 2.0 User Interfaces (UIs) and the consequent automatic code generation based on technologies of Rich Internet Applications like Flex or AJAX. RUX-Tool can work together with WebRatio® providing visual modelling of UIs for those applications already developed with WebRatio. During 2010 Homeria collaborates with the University in R&D projects funded by international software companies such as INDRA or INSA which currently use its technology for building accessible and usable Web 2.0 UIs.
Homeria maintains strong connections with other spin-off such as Web Models, s.r.l. in Italy and different European Universities.

Trento University

The University of Trento is a medium-size university located in northern Italy. It has recently been ranked by the ministry of education at the top of all Italian universities based on research productivity and capability to attract funding. The department of information engineering and computer science (DISI), born in 2002, is the crown jewel of the university. It is characterized by a highly international environment and by a young and enthusiastic faculty. The DISI team participates with faculty and collaborators that have competences in process modeling, data analysis, machine learning for process discovery, and social informatics, including in particular social processes for knowledge dissemination. These competences have been developed both in past and current EU projects as well as by participating in projects funded by international and local companies, all in the areas of process modeling and analysis.
Extremadura The QUERCUS Software Engineering Group of Universidad de Extremadura was born in 1995. Since then, the group has focused its research mainly on software engineering. Today the group is composed by 20 members working on fields such as Business Process Modelling, Ontologies, Software Architectures, Product Lines, Web Engineering and Human Computer Interaction. During the last years, part of the group has focused on Model Driven Web Engineering, providing a method (RUX-Method) for modelling multimedia, multimodal, multiplatform and multi-device Web 2.0 User Interfaces for Rich Internet Applications. Currently RUX-Method is a well known methodology that has been presented and referenced in prestigious journals and conferences. The RUX-Method can work together with other Web Engineering methodologies, including WebML. HOMERIA has created an implementation of the method, which is currently in the market under the name of RUX-Tool.  UEX maintains a broad network of European and American Universities.
Nexture Nexture was formed in 1996 and is based in Ivrea, North-West Italy. The main emphasis of the company, which is an SME, is providing strategic marketing and business planning consultancy, with strong experience in European Projects.
In the PHAROS Integrated Project (2009) (, NEXTURE was in charge of the Business Plan. In the CALLAS Integrated Project (2010) (, NEXTURE was in charge of the Awareness and Replicability streams, tied to brand strategies, communication, building of a community of early adopters and development of potential business based on the outcome of the project.
A second line of business for NEXTURE is in providing management support to international projects. Recent examples include the CALLAS project, of which the reviewers said: "the project has used its resources wisely, effectively and efficiently, ... project management has been very good ....the administrative tasks were carried out in a professional manner". Of the NEXTURE management reporting, they said: "Good overview, collected through the (NEXTURE) reporting tool and practices adopted by the project. It was very useful for the review". Of the project support provided in the PHAROS Integrated Project, the reviewers said: "The project was managed very well and integrated many complex components into systems suitable for demonstration, training and exploitation" and "The management of the project has continued to be excellent" and "The project administrative and financial management performed excellently, according to plan". The reviewers of the BRITE Integrated Project (2009) said: "...the administrative and financial management... has been performed in an excellent way".